In 2024, professional wrestling is not just about the action in the ring—it’s also about the lucrative revenue streams generated through merchandise sales. Top wrestlers have turned their unique brands and catchphrases into profitable products, securing millions in earnings. Here’s a look at some of the highest-earning wrestlers from merchandise sales this year.
John Cena: Merchandise Mogul
John Cena has long been a merchandising powerhouse, and in 2024, he remains one of the biggest earners in this category. Known for his “Never Give Up” slogan, Cena’s merchandise has been a fan favorite for over a decade. From T-shirts to wristbands, his iconic items continue to fly off the shelves. Even after his shift to acting, Cena’s WWE merchandise sales are estimated to bring him $10 million annually. His brand strength and crossover appeal make him one of the most profitable stars in wrestling history.
Stone Cold Steve Austin: The Iconic Seller
Despite retiring years ago, Stone Cold Steve Austin continues to rake in money from merchandise sales. His “Austin 3:16” phrase remains one of the most recognizable in wrestling, with fans still flocking to buy his T-shirts, hats, and collectibles. Austin’s timeless appeal has kept his merchandise a top seller for decades. In 2024, his merchandise earnings are estimated at $5 million, proving that his status as a wrestling icon is as strong as ever.
The Rock: A Global Brand
Dwayne “The Rock” Johnson may be a Hollywood superstar, but his merchandise continues to perform exceptionally well. His wrestling persona, especially his Brahma Bull logo and “Just Bring It” slogan, remains a top seller in 2024. The Rock’s merchandise sales are estimated at $7 million, bolstered by his widespread appeal both in WWE and across entertainment. His brand has transcended wrestling, making his merchandise a global success.
Roman Reigns: WWE’s Current Champion
As the face of WWE in 2024, Roman Reigns is dominating both the ring and the merchandise market. His “Tribal Chief” persona and “Acknowledge Me” catchphrase have become mainstays in WWE merchandise, with fans eagerly purchasing his T-shirts, hoodies, and replica titles. Reigns’ merchandise sales are estimated at $4 million, contributing to his position as one of WWE’s most marketable stars.
