In 2024, AEW (All Elite Wrestling) has firmly established itself as a global force in the wrestling world, and its stars are benefiting greatly from lucrative brand deals and sponsorships. These athletes are not only excelling in the ring but are also cashing in on their marketability, leveraging their popularity for lucrative endorsements. Here’s a look at the AEW stars making big money off their partnerships.
Kenny Omega: A Multi-Faceted Endorsement Deal
As one of AEW’s top stars, Kenny Omega has expanded his brand beyond wrestling with major endorsement deals. In 2024, Omega’s collaboration with Nike remains one of his most lucrative, making him a prominent figure in their sports apparel campaigns. Omega’s appeal has also crossed into the world of gaming, thanks to a high-profile partnership with Alienware. His endorsement deals in gaming and fashion are expected to bring him over $3 million annually, making him one of the top-earning AEW stars from brand deals.
Chris Jericho: Diversified Deals and Business Ventures
With decades of experience both inside and outside the ring, Chris Jericho has built a diverse portfolio of brand deals. In 2024, Jericho continues to work with Bud Light, where he plays a central role in the brand’s campaigns. In addition, Jericho promotes his own ventures, including his rock band Fozzy, along with Daredevil Energy, a supplement company he represents. Jericho’s deals are worth an estimated $4 million annually, allowing him to balance his wrestling career with thriving business endeavors.
Britt Baker, D.M.D.: A Dual Career with Major Sponsorships
As AEW’s reigning female superstar, Dr. Britt Baker, D.M.D. is not only dominating the ring but also building a significant income from brand deals. In 2024, Baker’s partnership with Colgate is one of her biggest sources of income, with the dental brand utilizing her professional background to promote their products. Additionally, her collaborations with GNC and Under Armour have solidified her position as a multi-faceted businesswoman. She is said to earn approximately $2.5 million a year through these endorsement deals.
MJF: The Rising Star with Premium Endorsements
MJF (Maxwell Jacob Friedman) has quickly become one of AEW’s most marketable stars. In 2024, his sponsorship deals reflect his growing prominence in the wrestling world. Known for his luxury persona, MJF has secured a prestigious partnership with Rolex, making him the face of their brand in the wrestling space. Additionally, MJF’s collaborations with fitness brands and high-end lifestyle products contribute to an estimated $2 million in annual earnings outside of the ring.
