WWE Superstars are known for their ability to entertain audiences, but many also explore various business ventures outside the ring. While their professional lives require extensive travel and time commitment, some use their platform to venture into successful enterprises. This shift is becoming increasingly common, as many WWE stars, both current and former, capitalize on their fame and entrepreneurial skills. Some wrestlers, such as Dwayne “The Rock” Johnson and Paige, have become household names thanks to their ventures in the movie and fitness industries, while others have found success in smaller businesses.
Kane, a former WWE World Heavyweight Champion, is a prime example of a WWE Superstar diversifying his career. Outside of wrestling, Kane has worked in the insurance industry and currently co-owns an Allstate agency in Knoxville, Tennessee, alongside his wife. Their business, Jacobs Insurance Associates LLC, is one of the larger agencies in the region. Kane’s impressive career in and out of the ring shows how a WWE Superstar can build wealth through alternative means. In fact, Kane is known to have listed his 78-acre estate for sale at $800,000, which he mentioned was due to the long commute to his business.
Asuka, WWE RAW Women’s Champion, has ventured into multiple business sectors as well. In addition to her wrestling career, Asuka has a successful graphic design agency, having designed graphics for Nintendo DS and mobile applications. She also owns a hair salon in Japan called Another Heaven, which has become popular among both fans and fellow wrestlers, including Kenny Omega. These entrepreneurial pursuits, along with her in-ring achievements, have undoubtedly contributed to Asuka’s financial success.
Bobby Lashley, the current WWE United States Champion, has also become a significant figure in the business world. Lashley operates a health smoothie shop, a gym, and an online nutrition store. He even co-founded Lashley Management, an MMA management company. Lashley’s multiple business endeavors show that he is not only a force in the ring but also a savvy businessman, positioning himself for continued success after his wrestling career.
Shane McMahon, the son of WWE Chairman Vince McMahon, shifted his focus to business ventures outside of the ring after resigning from his role in WWE in 2009. Shane became the CEO of China Broadband Inc. and You On Demand, a video-on-demand and pay-per-view service. He also owns a part of the Indian Larry Motorcycle Shop in Brooklyn, New York. These ventures show Shane’s ability to build wealth in various industries beyond wrestling.
Tyler Breeze and Seth Rollins have also successfully ventured into the business world. Breeze co-founded the Flatbacks Wrestling School in Florida, while Rollins opened a wrestling academy and a coffee shop in his hometown. Both have used their fame and knowledge to create businesses that contribute to their financial success.
Finn Balor, another current WWE Superstar, co-founded Fight Factory Pro Wrestling in Ireland. The academy has trained top talent like Becky Lynch and Jordan Devlin, further solidifying Balor’s impact on the wrestling world outside WWE.
Lastly, Xavier Woods has turned his YouTube channel, UpUpDownDown, into a profitable business. By partnering with WWE to sell official merchandise and gaining revenue from views, Woods has successfully monetized his gaming channel and turned it into a lucrative venture.
These WWE Superstars demonstrate that success in the wrestling ring can translate into success in various industries, building substantial wealth beyond their wrestling careers. From insurance agencies to gyms and YouTube channels, these athletes have leveraged their WWE fame to create lasting financial legacies.
