In 2024, Roman Reigns remains one of the top superstars in WWE, but his financial success extends far beyond just his in-ring earnings. Known as “The Tribal Chief,” Reigns has managed to turn his wrestling fame into a lucrative portfolio of brand deals and sponsorships, adding significant wealth to his already impressive earnings. Here’s a look at how Reigns is making money off the ring in 2024.
WWE Salary: The Core of His Earnings
Roman Reigns’ primary source of income still comes from his WWE contract, which remains among the most lucrative in the company. As the reigning Universal Champion and one of the most recognizable faces in WWE, Reigns earns an estimated $5 million to $7 million annually from his wrestling contract alone. This figure includes his salary, bonuses for major events like WrestleMania, and extra payouts for high-profile matches.
Endorsements: A Star Outside the Ring
Reigns has solidified himself as a marketable figure outside of WWE through multiple brand deals. His major endorsement partnership with Nike continues to thrive, positioning him as the face of their wrestling-related gear and apparel. Additionally, he’s teamed up with global brands like Coca-Cola, Under Armour, and Beats by Dre, further expanding his reach. These sponsorships allow Reigns to earn millions each year without stepping foot in the ring.
Business Ventures and Investments
Beyond his endorsements, Reigns has capitalized on his entrepreneurial spirit. His investment in his family’s Samoan food business has grown in recent years, tapping into the demand for Pacific Islander culture and cuisine. Additionally, Reigns has shown interest in branching into acting, with his rising popularity in Hollywood offering further earning potential through future film roles.
Estimated Earnings in 2024
Combining his WWE salary, endorsement deals, and business ventures, Roman Reigns is likely earning well over $12 million in 2024. His status as one of the top wrestling stars of his generation, coupled with his ability to attract major sponsorships and investments, makes him a financial powerhouse both inside and outside the WWE universe.
