In 2024, John Cena continues to earn impressive royalties from his successful series of children’s books, further solidifying his diverse career portfolio. While best known for his career in WWE and his roles in blockbuster films, Cena’s venture into children’s literature has proven to be both lucrative and meaningful, especially as he uses his platform to inspire young readers with positive messages.
A New Chapter in Cena’s Career
John Cena’s journey into the world of children’s books began in 2018 with the release of Elbow Grease, a story centered around an optimistic and hardworking little car. The book quickly gained popularity for its relatable themes of perseverance, determination, and the importance of hard work. Cena went on to expand the series, adding sequels and other books focused on self-improvement and kindness. His other works, including Be a Work in Progress and Do Your Best Every Day, have reinforced his reputation as a positive role model for young readers.
Book Sales and Royalties
Cena’s children’s books have been met with great success, particularly the Elbow Grease series, which has sold over a million copies worldwide. In 2024, Cena continues to earn substantial royalties from his books, with estimates suggesting he earns $5 million to $7 million annually from book sales alone. These earnings are derived from not only physical and digital book sales but also from licensing and merchandise related to his characters and themes. Cena’s books are widely distributed and have expanded into international markets, helping him build a global fanbase.
Expanding the Brand
Beyond the book sales themselves, Cena’s books also generate revenue through additional media opportunities. With the ongoing success of Elbow Grease, there are potential plans for animated adaptations or even partnerships with educational programs, which could increase Cena’s earnings from this venture in the years to come.
